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Masters of Marketing - Lifecycle Performance Pros

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The final part <strong>of</strong> the Free Affiliate Sales Training System you<br />

requested, excerpted from Winning The Affiliate Game.<br />

_.-._.-._.-._.-._.-._.-._.-._.-._.-._.-._.-._.-._.-._.-._<br />

Dear $NAME,<br />

The Wall St. Journal is trying it, and so are my most successful<br />

affiliates...now it’s your turn.<br />

In the past three weeks you have learned about building<br />

trust, integrity, and effective e-business tools.<br />

For your final, free lesson, you are invited to put all the<br />

pieces together into an Advertorial:<br />

===============><br />

Advertorial: A recommendation or endorsement <strong>of</strong> products via<br />

a Web Page or ezine. Instead <strong>of</strong> a blatant sales message, the<br />

advertorial is part <strong>of</strong> the content <strong>of</strong> the site...<strong>of</strong>ten this<br />

is called selling "in context". It mixes editorial content,<br />

believable and real, with the advertising.<br />

It’s quite simple; if I’m reading an article about a famous<br />

actor, like Tom Hanks, why not link me to books or videos about<br />

him? Done right, this is a powerful tool.<br />

===============><br />

For example, at my Winning the Affiliate Game page, I invite<br />

you to get a free report to start the whole system into action.<br />

The entire Web Site is tailored to one purpose; <strong>of</strong>fering<br />

you the best, and only, affiliate sales training system developed<br />

by research with the leading companies.<br />

I know that most people will want to check me out, find out my<br />

credentials, and read a bit...a try before you buy approach.<br />

As a consultant, I work with Be Free, Network Solutions, and a<br />

host <strong>of</strong> other excellent companies. When I share techniques, they<br />

are the result <strong>of</strong> doing it in my business every day. I have<br />

spent years building this approach, and believe in training<br />

yourself and improving using tested, proven techniques.<br />

Advertorials are really articles written to drive sales, not as a<br />

trick, but as a value added service to the content.<br />

524

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