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Masters of Marketing - Lifecycle Performance Pros

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The Seven Keys to Success for Affiliates<br />

Affiliate programs may seem an easy way to sell. The<br />

problem is, most people focus on a one shot sale. They<br />

spend all their time chasing new customers, trying to sell<br />

them, and then forgetting about them. Without a good sales<br />

process and target marketing, sales will not be high.<br />

Without generating traffic to your site, you will not sell<br />

at all. If you do not follow up with your loyal customers<br />

who have bought (talk about a sign <strong>of</strong> trust), you are<br />

wasting your time and money.<br />

Becoming an affiliate for other Web sites? products and<br />

service is a great idea if you take the right steps. The<br />

following are things to look for, and ways to plan out what<br />

you are about to do.<br />

1. Sell One Thing and Sell it Well<br />

Web flea markets don’t work for the most part. The Web is a<br />

virtually free publishing medium that allows people to <strong>of</strong>fer<br />

anything quickly and easily.<br />

So many Web Sites try to <strong>of</strong>fer everything under the sun;<br />

this approach is confusing and has never proven to be a good<br />

basis to sell. Focus on a few products and sell them very<br />

well; then follow up to <strong>of</strong>fer other products and services.<br />

2. Get Good Pr<strong>of</strong>it Margins<br />

Amazon.com is the leader in affiliate programs, which is<br />

surprising. They pay 5-15% per book. Books are <strong>of</strong>ten sold<br />

for less than $20.<br />

At best, you are working for tips like a waiter, at $3.50 a<br />

pop. Unfortunately, if you do not have a busy restaurant,<br />

this deal will yield little or nothing.<br />

Let’s say you want to make $1,000 a month; you would have to<br />

sell 286 books to reach your goal. That is a huge volume.<br />

Now compare that to a $50 book; your best case scenario<br />

510

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