Masters of Marketing - Lifecycle Performance Pros

... get your own site, under your own domain,
rather than doing it within Tripod.com or any
place offering "free" home pages. Sites
offering free home pages are often looked
upon with suspicion by search engines,
because search engine spammers also make use
of them. It’s like sharing a house with bad
roommates. Move out, get your own house, and
you’ll probably do better with search engines.
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Even on the Net, there’s no such thing as "truly free."
Think about it... a company has to make money to survive.
One way or another, hidden or not, it costs you. But the
low credibility of free sites costs you way, way too much...
Your time. If engines don’t spider you, or if customers
don’t respect it, or if advertising lures your customers
away and hurts the sales-effectiveness of your site...
You’re wasting your time. And that’s way more valuable than
$20 per month to host your own site. You MUST, MUST, MUST
put a value on your time if you want to succeed. All
successful people will tell you that time is their most
precious commodity.
So...
A NON-free site with your own domain is a prerequisite to
build credibility with your readers *AND* with the Search
Engines. So find a good Web hosting service and put up a
real site. For the $20 or so per month, it’s worth it.
Even better, I feel, is Site Build It! Why’ Because it
delivers a solid, simple approach.... one that removes all
the complexity and technology away from view.
Site Build It’s through-the-browser SiteBuilder makes it so
easy to build a site. It removes all the technical
difficulties. You end up with a site that is a powerful
traffic-builder and customer-converter.
Low cost, but since it’s a totally normal site, it has all
the credibility of an expensive, ISP-based site. Create as
many pages as you like, no HTML or FTP necessary!
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