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Masters of Marketing - Lifecycle Performance Pros

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POSSIBLE PARTNERS and IDEAS FOR CONTENT columns. Some <strong>of</strong> the<br />

content sites will be SERIOUS affiliate sites, so pay<br />

careful attention to what they are doing.<br />

Repeat the process for all <strong>of</strong> your HIGH-PROFITABILITY<br />

"fashion"-containing keywords.<br />

-----OPTIONAL-----<br />

While you’re doing GoTo research, create a second list.<br />

Let’s call it your GoTo.com BID-FOR-KEYWORD LIST.<br />

Let’s label the first column "KEYWORD" again. Now add 23<br />

more columns to the right <strong>of</strong> KEYWORD (yes 23, but don’t<br />

worry -- Site Build It! Manager has already done all this<br />

for you). Here’s what to do for each <strong>of</strong> your<br />

HIGH-PROFITABILITY keywords...<br />

Label the first two columns to the right <strong>of</strong> the KEYWORD<br />

column "Price I Should Bid" and "Buys #" -- leave them empty<br />

for now...<br />

In the next column, enter the number <strong>of</strong> sites that have bid<br />

AT LEAST A PENNY for each keyword (ex. let’s say that you do<br />

a search for "fashion model" and you find that 15 sites bid<br />

at least one penny for "fashion model" -- enter "15").<br />

Now, in the next 20 columns, enter the price for the "Top<br />

20" search results spots (searchers are unlikely to scan any<br />

result past #20 -- so bidding for a spot beyond #20 is a<br />

waste <strong>of</strong> time). In our example, since only 15 sites have<br />

bid for "fashion model," you enter these bid prices in the<br />

first 15 columns -- leave the last 5 blank.<br />

Now, back to those first two columns to the right <strong>of</strong> your<br />

KEYWORD. Enter the best price you should bid in "Price I<br />

Should Bid". And in the next column ("Buys #"), enter what<br />

spot in the search results that bid will yield (Site Build<br />

It! Manager calculates this spot automatically).<br />

If this seems like a lot <strong>of</strong> work, it’s really not. And with<br />

Site Build It! Manager, it’s quick and easy! Here’s why...<br />

Site Build It! Manager features powerful pay-per-click<br />

functionality. The Site Build It! Manager contains a<br />

BID-FOR-KEYWORD LIST for every significant pay-per-click<br />

engine to make your job as fast and pr<strong>of</strong>itable as possible.<br />

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