Masters of Marketing - Lifecycle Performance Pros

o bidding for keywords on pay-per-click engines
o buying ads in e-zines
o posting an ad on the bulletin board of your local
grocery store
o no matter how you promote!
Here are some of the uses and advantages of Click IN
Analysis...
1) The Untraceable Link -- Some links have no Referring URL,
so it’s impossible to know where they came from through
regular traffic analysis. But geez, we need to know this
data. For example...
* links from a free e-book that you are using as a
promotional tool.
* links from e-mail of any kind... SIG files, links in
mailing lists, autoresponder campaigns, links in the e-zine
that you publish, ads that you buy in e-zines.
* links from non-Web based newsgroups (ex., anything you
read with your newsreader -- but if you read newsgroups via
deja.com and your browser, this does not apply since the
Traffic Stats section will report on any visitor that
arrives via a Web site -- you could, of course, still use a
tracking link for this if you want to).
* links that are simply typed in, often due to offline
exposure (especially targeted print media). Tracking links
are great for any kind of offline promotion.
By creating a special tracking link for each of these
"untraceable links," you’ll KNOW what has been previously
impossible to know.
2) TESTING e-zine ads -- set a different tracking URL for
each ad that you write. That way you can measure which ad
generates a better response. Here’s how...
Run Ad #1 in E-zine #1 and Ad #2 in E-zine #2, then switch a
month later. Which ad got more responses overall’ Stick with
what’s profitable. Drop the rest.
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