Masters of Marketing - Lifecycle Performance Pros

"factory outlet stores," another program decides whether
your site, or another, is more relevant.
You must HONESTLY convince each Search Engine that you are
the most relevant (at least in the Top 20, preferably in the
Top 10) for the KEYWORDS that you target. If you TRICK the
engine, your success won’t last long, and when it discovers
the trick, it will ban you. Why’ Because tricks hurt the
Search Engine’s product rather than help.
Help the searcher, your potential visitor and your merchant’s
potential customer, solve her problem or her quest. Satisfy
the whole reason WHY she is doing the search. If you do
this, you ADD VALUE to the Search Engine’s product.
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If you do this properly, you never have to worry about the
Search Engines, because they and you become partners in an
effort to deliver QUALITY content to searchers...
o No tricks in comment tags or invisible links or anything
else that is not natural for a true content site.
o No hoping that the SEs don’t change their attitude towards
your "tactics."
o No worrying about just the right number of times to repeat
a keyword in the META Keyword tag.
o No time-wasting, constantly "staying on the cutting edge"
ahead of the engines
o No 8 versions of the same site, one for each major engine.
Focus on creating one "best fit" site that scores well
with most of the engines for most of your words most of
the time. Then spend your time creating another site.
No games.
o No off-target keywords to suck in untargeted customers.
("Hey, this site’s not about Monica Lewinsky! What gives’")
o No fretting about whether competitors will complain about
your tricky methods.
o No multiple domains, hidden inter-linking, etc. -- since
every page is for the customer first and foremost, and since
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