Masters of Marketing - Lifecycle Performance Pros

stick with it all the way through. This keeps the data
consistent. There is no need to use BOTH engines, nor
should you.
NOTE: This research has *NOTHING* to do with which engines
you’ll submit your site to. It does not mean that you’ll
submit your new site to ONLY AV and Google. You’ll submit
to all major engines, and you’ll track how you’re doing at
them all. But when you’re researching competitors, you only
need to use one engine... either AltaVista or Google.
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OK, let’s continue the "fashion" SUPPLY research example.
Once we do this, we’ll be ready to start PRUNING...
Use AltaVista or Google in your SUPPLY WINDOW (Window #2) to
search for each of the "fashion"-containing keywords that
you found in your DEMAND WINDOW. Yes, do a search for each
keyword. It *is* a bit tedious, but the research will pay
off in spades. :-)
First, though, let’s create a MASTER KEYWORD LIST. Do this
either in a simple text file, or via a database or
spreadsheet program.
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The best choice is a database like Filemaker Pro...
http://www.filemaker.com/
Next best choice is a spreadsheet.
Both a database and spreadsheet will speed things up and
provide you with extra functionality.
If you don’t know anything about databases or spreadsheets,
your fastest way to get up and running is with Filemaker
Pro. It’s a friendly, easy-to-learn database program. Your
particular needs are simple, so it won’t take long for you
to create a MASTER KEYWORD LIST that can be sorted and
searched, and that can warn you of duplicate keywords.
http://www.filemaker.com/
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