20.07.2013 Views

Masters of Marketing - Lifecycle Performance Pros

Masters of Marketing - Lifecycle Performance Pros

Masters of Marketing - Lifecycle Performance Pros

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

Gimmick #3: MOST everyone clicked over to the<br />

201-NJ line. I had SUCCESSFULY baited them.<br />

They wanted the FREE tape.<br />

They WANTED the 30 minute TRAINING.<br />

I hosted their desires.<br />

Gimmick #4: When they went to my second line,<br />

the 201--NJ 30 minute recording <strong>of</strong> me<br />

training them, in the FIRST five minutes I told them about<br />

my $15 TRAINING kit....the GIMMICK was that I KNEW they<br />

wanted the FREE tape and the TRAINING.<br />

For FREE.<br />

I also knew that I could sell them<br />

my $15 course and they would NOT hang up.<br />

The GIMMICK is that I made them JUMP from<br />

hoop-to-hoop. I made them COMMIT to me.<br />

Now---I had them.<br />

So, for the first five minutes I told them...<br />

On the 201-NJ line......<br />

***Enjoy this half hour call.<br />

***If you like it...buy my $14.95 course.<br />

***Live operators at so and so line.<br />

***Visa and mastercard...<br />

***TWO (2) FREE tapes (tape #3) ADDED to package<br />

***EXTRA FREE 22 page report.<br />

***All <strong>of</strong> this only $14.95.<br />

***Hear me NOW for 30 minutes.<br />

**If I stink....HANG UP.<br />

***If you like my training: BUY the $15 course.<br />

---Side-bar---<br />

TRY doing the above system<br />

and sell junk and you’ll lose a fortune in<br />

time and money. The fundamental reason this worked<br />

and WHY the people HUNG with me, through all <strong>of</strong> these<br />

hoops, was because they could SMELL VALUE.<br />

Sell junk and you never win. SELL PURE VALUE and<br />

over-deliver----and you can make a bloody fortune.<br />

====================================================<br />

402

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!