Masters of Marketing - Lifecycle Performance Pros

3) AgentWebRanking Suite -- as opposed to the above two,
this is client-side software (i.e., it runs on *YOUR*
computer instead of on the Internet). It’s free. And many
people speak well of it. Download and try it for yourself...
http://www.aadsoft.com/agentwebranking/ranks.htm
4) WebPositionGold -- probably the Cadillac for ranking.
Also client-side software. But it’s expensive, and very
complicated to use. This kind of tool is best in the hands
of consultants who want to build traffic for businesses.
http://www.webpositiongold.com/
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Yes, it’s a quagmire. Tracking how all your pages rank is
definitely tedious stuff.
So WHY do all the pros do it’ Because it’s so important to
know where you stand. Every situation is different. You
have to get the lay of the land (YOUR land) and see where
you stand in it. For example...
You might be writing about succulent plants -- there is a
entire world of related Web sites, directory listings, links
flying around all over the place... and this set of
circumstances is different than the one for "fashion."
Suppose you wrote two near-identical pages. The only
difference is that you replaced the word "fashion" with
"cactus" (you should NEVER create such "search-and-replace"
pages, of course -- this is an example to make a point).
Your fashion page ranks Page 1, #1 for every Search Engine.
Does that mean that your cactus page will also be Page 1, #1’
Nope. Because the "Web world" for fashion is totally
different than that for cactus. The point of tracking how
you rank is to get the lay of YOUR land.
Once you see how your pages fit in your particular "Web
world" (and it likely won’t be great at first), you start
tweaking. We’re getting a bit ahead of ourselves, but...
As we’ll see in the next DAY of this course, the key to
building traffic through the free, major Search Engines, is
to try different things until you "get the feel" for what
ranks highly for your particular theme.
That’s why I recommended in Masters 404 to experiment with
different lengths of text, different numbers of Specific
Keywords, as well as General Keywords and common synonyms in
titles, headlines, etc., etc. If you have many differently
constructed pages, you’ll notice which pages rank high and
which don’t. And that gives you the basis to improve the
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