Masters of Marketing - Lifecycle Performance Pros

Your home page should not link to any of your merchant
partners -- it’s too early. Its job instead is to link to
your HIGHEST-PROFITABILITY pages. It must GET THE CLICK to
at least one of these seven pages. This is important for
two reasons...
1) Your visitor hits a "money page" -- your HIGHEST-
PROFITABILITY Keyword-Focused Content Pages weave
"in-context" TEXT links to your merchant-partners while
OVER delivering great content. This is how you make your
income, so we want to lead your visitors to your HIGHEST
POTENTIAL pages ASAP.
2) Your spider-buddy follows the links and indexes (i.e.,
brings back to the Search Engine’s database) your most
important pages first, and most reliably -- the deeper a
spider has to go, the more likely it is that he misses and
FAILS to bring YOUR bacon back to his database home. So we
want to structure our site so that the HIGHEST PROFITABILITY
pages have the best chance of being dragged back to all
those spiders’ homes.
We’ll call your SEVEN HIGHEST-PROFITABILITY pages "TIER 2"
pages, since they are on a second TIER below the home page.
Each of these pages can themselves link to 5-10 pages ("TIER
3" pages).
-----SIDEBAR-----
You likely won’t pick the absolute 7 HIGHEST POTENTIAL
keywords. Some will be too close in meaning. Others may not
easily lead to a TIER 3, as we’ll see in a second. So you
pick the 7 that make the most sense and help to form the
strongest site overall.
-----SIDEBAR-----
TIER 3 pages should relate to the TIER 2 page that links to
it. For example, let’s say that "outlet malls" is one of
the most PROFITABLE keywords that your research has found.
What do you do’
Create a TIER 2 Page ("outlet-malls.html") called...
> "Top Factory Outlet Malls Where You Can Shop Via The Net"
This page links to TIER 3 pages...
o a page that ranks the top shoe outlets that allow you to
225