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Masters of Marketing - Lifecycle Performance Pros

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R-Rated Flames Book", a small collection <strong>of</strong><br />

abusive emails my partners and I have<br />

received over the years. This booklet is<br />

honest, instructive, frightening, and funny.<br />

I feel it’s necessary for online marketers to<br />

understand that as they become serious email<br />

marketers, abusive emails are inevitable and<br />

are nothing to be afraid <strong>of</strong>, or surprised<br />

about. It happens to all <strong>of</strong> us, but very few<br />

"gurus" talk about it, admit it, or tell you<br />

what to do about it ... and how to protect<br />

yourself!<br />

Order "The Banner Advertising Traffic<br />

Machine" by Saturday, February 17, 2001 at midnight and<br />

get BannerCalc and "The R-Rated Flames Book"<br />

as FREE bonuses. Click here to get it:<br />

http://www.banneradmagic.com<br />

And now, an article about ...<br />

Why Banner Ad Costs Are Falling<br />

-------------------------------<br />

Most people (those who don’t own a copy <strong>of</strong> "The<br />

Banner Advertising Traffic Machine", especially) think <strong>of</strong><br />

low response and high traffic-building costs when they<br />

think <strong>of</strong> banner ads.<br />

Why is this so?<br />

Maybe they’re looking at industry averages and paying<br />

attention to what journalists and the inexperienced have<br />

to say about banner ads.<br />

But there’s another reason too ...<br />

Banner Ads Are The "Madison Avenue"<br />

Of The Internet<br />

Madison Avenue in New York has for decades been known as<br />

the place to go for expensive advertising.<br />

Direct marketers tend to think this about Madison Avenue<br />

ad agencies ...<br />

463

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