Masters of Marketing - Lifecycle Performance Pros

For those of us who want to attract qualified
leads for sales, themes are generally a good
thing.
Ammon Johns
http://www.aim-pro.com/
------------------------------------------
Bingo!...
Theme-based sites will be *THE* PERFECT AFFILIATE TOOL.
And finally, Michael Campbell is less academic than these
two guys -- he concentrates on practical applications of the
theory to build sites that pull traffic. Yes, I can
actually understand what the heck he says at times! :-)
Even then, though, in a recent issue of his "Vault Update,"
he took me as far down the "theory road" as I would care to
go. Like the other experts, he talks about how the SEs will
become very theme-focused.
He goes on to discuss concepts like "term vector databases"
and "page vectors" until my head hurt. Major technological
changes are coming over the next 3-6 months. Those with
old-fashioned gateways will be swept aside as the irrelevant
billboards that they are.
But those with theme-focused content sites will be singing.
I’ll skip the tech stuff, because all this is built into
"layman-understandable" online help in Site Build It!. But
here are some of Michael’s important ideas and conclusions...
-----------------------------------------i)
Name your web site purpose in two words.
Can you do it’ What is your web site theme’
Two words, three max. Themes are the new big
winner in long-term search engine
positioning.
ii) What’s a theme’ It’s all about narrowing
the focus of your site, and the links to, and
from your site, down to one keyword phrase,
and alterations of that one phrase. You want
to leave NO DOUBT, to the search engine, what
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