Masters of Marketing - Lifecycle Performance Pros

More importantly, though, is that each section would dilute
the other. For example, since Search Engines will
increasingly evaluate the overall theme of an entire site,
my renaissance art section will dilute my ancient art
section (etc., etc.). And anyone who puts up a site which
focuses purely on the theme of ancient art will have an edge
over that section of my "mega-site."
So here’s what I would do. As I broaden the concept, I find
that I have solid profit potential for the Site Concept of
"Renaissance Art" and other Concept Keywords at this level
(ex., ancient art, cubism, impressionism, etc.).
So I register renaissance-artchive, ancient-artchive.com,
cubism-artchive.com, impressionism-artchive.com, etc., etc.
And I also register artchive.com and artchives.com. (I add
the dash in the longer names for easy reading, and I take
artchives.com to protect myself from low-lifes who want to
take advantage of my success -- yes, I’ll succeed!).
Once I establish renaissance-artchive, and then
ancient-artchive.com, and then cubism-artchive.com, I’ll
launch my MASTER home page, artchive.com to tie it all
together as "the place to come for all things art." This
home page will contain a global "what’s in it for you"
message and then provide links to all my other domains that
are already up and running and successful.
One more domain -- I’ll register store-artchive.com. Once I
establish artchive.com the way that Mark Harden (the REAL
owner of artchive.com) has done, I’d be nuts not to think
about adding an entire "museum store." This could either be
an affiliate-based store where I’d "sell" the products of my
merchant-partners (including a bust of Boticelli!). Or it
could be a true online store. Or both.
-----SIDEBAR-----
If you already have an online store, building a Theme-Based
Content Site is THE single best way to drive traffic to it.
In other words... BECOME YOUR OWN AFFILIATE!
If you don’t have a store NOW, keep this in mind...
It can be an excellent way to increase the PROFITABILITY of
your Theme-Based Content Site. In other words, start by
marrying the content of your Keyword-Focused Content Pages
203