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Masters of Marketing - Lifecycle Performance Pros

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(engines score freebies NEGATIVELY for many reasons, even if<br />

you have your own domain), you will score much higher at the<br />

engines than with any free site.<br />

Everything you read in all 5 days <strong>of</strong> this Affiliate <strong>Masters</strong><br />

Course is included in Site Build It!. All you’ll have to<br />

do is...<br />

Build your site, following the online help if you ever need<br />

it. The online help takes you through every step <strong>of</strong><br />

building a Theme-Based Content Site that will score well at<br />

the major Search Engines. And it goes well beyond that...<br />

helping you build traffic in other ways, too.<br />

For more information...<br />

http://breakthrough.sitesell.com/buildit/<br />

-----SIDEBAR-----<br />

Still ready to build’ Let’s start with the physical layout<br />

<strong>of</strong> your new site...<br />

--------------------------<br />

The Structure <strong>of</strong> Your Site<br />

Your Theme-Based Content Site is made <strong>of</strong> a home page that<br />

gives the "what’s in it for me" about your site. It<br />

elaborates on the VPP ("Valuable PRE-selling Proposition")<br />

and delivers the major benefit statements (more on<br />

content-building in the next section).<br />

Think <strong>of</strong> your site as a PYRAMID, with the home page CROWNING<br />

the pinnacle. Your home page should link to SEVEN other<br />

pages. These seven Keyword-Focused Content Pages will<br />

contain content that is about your MOST PROFITABLE KEYWORDS<br />

*AND* that fit with the whole Site Concept and VPP.<br />

Review your MASTER KEYWORD LIST and select your seven best<br />

keywords (select on the basis <strong>of</strong> PROFITABILITY *and* FIT).<br />

You will link your home page to these seven, both within the<br />

body copy, as you outline what the site is all about, and<br />

from within a text or graphic navigation bar (navbar).<br />

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