Masters of Marketing - Lifecycle Performance Pros

1) TITLE tag
2) META keyword tag
3) META description tag
4) H1 and other header tags
5) Body copy
6) Link tags
7) File name/domain name
8) Image ALT tag and name of image
Let’s look at each quickly...
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1) TITLE tag =
> WORLD’S BEST Fashion Factory Outlet Stores,
> The Cream of Cyber Discount Fashions
o Must contain your Specific Keyword at least once, no more
than twice, and with some kind of variation or synonym.
Try to include your most important General Keyword, too.
o Up to 70, even 80 characters. Get your most important
message in, right at the beginning. If the engine cuts
your title off at 60 characters in its listing, you’ve
still fired your "big gun." Meanwhile, some engines
will show up to 90 or so characters.
o Remember, the title appears as the link in search engine
listings. It must "get the click" -- so make sure it’s
attractive, without being misleading. Getting your Title
right for both your reader and engine is the single most
important thing you can do.
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2) META keyword tag =
>
o Simple. The page is about "factory outlet stores."
Don’t dilute your META tag with a million synonyms.
o You could add a few General Keywords that people might
add when they search (ex., "discounts, shopping").
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