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Masters of Marketing - Lifecycle Performance Pros

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Fourth, you get ranked. Yay! People can find you. Now to<br />

improve your rankings (in DAY 8).<br />

Let’s start at the beginning...<br />

--<br />

STEP 1) Submit Your URLs...<br />

Submitting your site to the engines is a tedious affair,<br />

because each engine likes to receive submissions in<br />

different ways...<br />

o they each have their own submission pages.<br />

o some only want to receive your home page. Some let you<br />

submit every page <strong>of</strong> your site.<br />

o some allow you to submit many pages in a day... others<br />

only one.<br />

And, to make it all nastier... they change policies from<br />

time to time!<br />

Still, it’s a necessary task. Yes, there *are* submission<br />

services and s<strong>of</strong>tware. But, unless I *REALLY* know someone,<br />

I trust important stuff like this only to myself. I’d<br />

suggest the same for you.<br />

Luckily, a mere seven major free Search Engines account,<br />

either directly (through their own search services) or<br />

indirectly (through partner sites), for about 95% <strong>of</strong> your<br />

traffic. Let’s stay on the right side <strong>of</strong> the 80-20 Rule<br />

(actually 95-5 here!) and only submit to them.<br />

Go to the submit URLs <strong>of</strong> the following engines and research<br />

their current submission policies. Then start submitting...<br />

AltaVista<br />

http://altavista.com/av/content/addurl.htm<br />

Excite<br />

http://www.excite.com/info/add_url<br />

Google<br />

http://www.google.com/addurl.html<br />

HotBot<br />

http://www.hotbot.com/addurl.asp<br />

Go (formerly InfoSeek)<br />

http://www.go.com/AddUrl’pg=SubmitUrl.html<br />

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