Masters of Marketing - Lifecycle Performance Pros

o Identify DEMAND (how often a keyword is searched for) by
using GoTo.com’s Suggestion Tool.
o Determine SUPPLY (how many sites already provide that
content) by using AltaVista or Google.
o Keep research notes (for each keyword) on SUPPLY SITE
INFO, POSSIBLE PARTNERS and IDEAS FOR CONTENT. Gather this
info from the top 20 SE-ranking sites for your KEYWORDS.
o Choose the highest PROFITABLE keywords. They have high
DEMAND and low SUPPLY and offer a good number of POSSIBLE
PARTNERS.
o Diversify your MASTER KEYWORD LIST by BREAKING OUT
(increase the number of related keywords). Use JimTools or
Ixquick or LookSmart.
o Add keywords that reflect your customers’ needs and wants
(how, what, when and where they search.)
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> STEP 4 -- Grow, Prune and Group Best Affiliate Programs
o Grow your POSSIBLE PARTNERS research results by...
o doing a search for each keyword on your MASTER KEYWORD
LIST ("+keyword +affiliate") to find merchants with
affiliate programs or content sites that are affiliates.
Use AltaVista, GoTo.com, Google and/or Ixquick.
o using AltaVista Link Tool (enter link:domain of content
site).
o checking out specialized Affiliate Directories like
AssociatePrograms.com and Refer-It.
o joining Affiliate Backend Providers such as Commission
Junction and BeFree or Affiliate Intermediaries such as
Vstore or Nexchange.
o Diversify and reduce risk. Don’t give too much emphasis
to any single program.
o Eliminate high-risk programs by identifying negative
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