Masters of Marketing - Lifecycle Performance Pros

Okay, go back in your head to when THIS LETTER started.
THINK BACK to when.
I was telling you about my ads and how I worked my bum off for nine months,
spent over $1,000 to EARN about $1,000. THAT little dance with frustration
was in the early 90’s.
By 1996 I was the "King" of FULL-PAGE ads. For you who have purchased
either
Chaos to Cash or AK-47 from me, in the packet of information and training
that we (also) mail you, you WILL SEE some of my full-page ads.
EXAMPLE:
>>
Back in 1996, I placed my FIRST "big boy" expensive FULL-PAGE ad.
COST was $500 exactly and was in BIG AL’s Networker magazine.
SALES were 62 people who whipped out $62 to buy my courses.
I was offering three (3) tapes and a manual with all of my ads.
MOST people can’t write good ads, so people gobble up anything that even
HINTS of, "I’ll show you all of my better ads."
62 X’s $59.95 = $3,716 dollars. AD cost me $500. Made over three grand!!!
And..and..and..I can’t remember exactly how many, but at least ten of
those BUYERS also wound up enrolling with me in my MLM.
Ah------ain’t life large!
Quickie: ANY paid ad that you place should reap at least 80% of it’s cost
back to you. So if an ad costs $100 and it brings back $68 you tanked. But if
it bread you at least $80 (80%) you are CLOSE.
Quickie: AFTER you get to a DIRECT RESPONSE back of 80% or better, even if
you "rang the bell" at a return of 100% to 500%, you can also TEST and make
your ad better.
I don’t care if you are using a full-pager, a dinky 1X1 incher, whatever.
Quickie: When testing you TEST VARIABLES. A variable is the headline or the
PRICE or the guarantee or say, the bonuses. Taking an ad you are TESTING
and
RE-TESTING, it’s not cool to tweak MORE than one variable at a time.
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