Masters of Marketing - Lifecycle Performance Pros

Dream without limits,
Dale
Dale Armin Miller
Internet Marketing Success Arsenal! [sm]
What Works Online ... guaranteed
================== Success Strategy #4 ===================
Why The Internet Is Not Fulfilling
Your Wildest Fantasies ... and
How You Can Change That Right Now!
You can shout your message from the roof tops if you have to.
Or write it on a picket sign. Or mumble it while nailed to a
cross. And it will produce results *if* your message is
compelling enough.
If not, it won’t matter much that it occupies all the
advertising spaces in all the newspapers, television stations,
and websites in the world.
But don’t worry: you --yes, even you-- can deliver
compelling messages. So read on.
Now don’t confuse "message" with "product" or "service."
If you want to get downright unethical about it, there are a lot
of people with high incomes who offer no product or service at
all. You don’t have to look far for them on the Internet. But
they do deliver compelling messages. We call these people con
artists ... or politicians.
Here’s an example of why the distinction between message and
product is important. I’ll pick on myself for a moment.
Many people are paying money to gain access to the Internet
Marketing Success Arsenal![sm] Chances are they think they are
paying for what is actually *in* the Arsenal!. Yet I can easily
disprove that: They pay *before* they ever see anything in the
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