Masters of Marketing - Lifecycle Performance Pros

The following 3 autoresponder sequence will be adequate for
your basic marketing:
1. Subscribe Letter (it is sent immediately to your prospects when
they subscribe)
2. Followup Letter 1 (sent 1 day after the first)
3. Followup Letter 2 (sent 3 days after the second)
Subscribe Letter
^^^^^^^^^^^^^^^^^^^
This email letter is sent out immediately to your subscriber after
they sign up. It can:
- Give access directions to your free sample
- Carry selling copy in detail or,
- Enclose your file (2MB or under) as an attachment with a brief
introductory text.
Change the sample letter below to fit your own offer. Remember
as you compose it that you will be following up with a minimum of 2 emails.
All your offers must match in these messages.
Note that the names which include the $ sign are a special code for
both your subscriber and your offer deadlines. Don’t alter these.
Adapt the text to suit your own writing style. Keep to the short
text width of less than 70 characters per line.
Sample
---------------------------
Subject: $firstname - Here is the info you requested...
Hi $firstname!
You’ve received this email because you’ve asked to read
the first x pages of my new e-book manual...
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