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Masters of Marketing - Lifecycle Performance Pros

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the home page to them... more on this tomorrow). From<br />

there, you’ve left them a nice trail to follow. So they can<br />

easily index the rest <strong>of</strong> your pages. Humans, however...<br />

Humans may find any page, TIER 1, 2, or 3, via the engines.<br />

So each TIER 3 page should provide a link back to its<br />

related TIER 2. And the same for TIER 2 to TIER 1.<br />

Otherwise, keep internal linking only to what’s really<br />

necessary and relevant. Remember, your REAL goal is for<br />

your visitor to CLICK to your merchants! :-)<br />

After 3 TIERS and 50-70 pages, it gets tougher to get pages<br />

indexed. By this time, however, you should pretty much own<br />

this little niche. And your time will yield greater<br />

returns if you set up your NEXT niche site. For example...<br />

> WORLDSBEST-ElectronicFactory-outlet-stores.com :-)<br />

-----SIDEBAR------<br />

Remember, each niche stands on its own...<br />

o WORLDSBEST-SportsFactory-outlet-stores.com<br />

o WORLDSBEST-ElectronicFactory-outlet-stores.com<br />

o WORLDSBEST-FurnitureFactory-outlet-stores.com<br />

o WORLDSBEST-MusicFactory-outlet-stores.com<br />

o WORLDSBEST-WhateverElseExistsFactory-outlet-stores.com<br />

;-)<br />

But once you have three niches established, there’s one more<br />

TIER, above all the other ones. Let’s call it TIER ZERO...<br />

o WORLDSBEST-Factory-outlet-stores.com<br />

This "SUPER HOME PAGE" links to all the other home pages and<br />

again, delivers the VPP and major benefits <strong>of</strong> your<br />

mini-portal.<br />

By now, too, you are likely <strong>of</strong>fering pay-per-click banner<br />

advertising and even linking to your own store. Yup, you’ve<br />

got a thriving business!<br />

But that’s a bit down the road... :-)<br />

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