Masters of Marketing - Lifecycle Performance Pros

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Message #5
Delivery: Day 13
Subject: Do Potential Customers Forget About You ?
Hello
This article is part of the AWeber Follow Up Autoresponder
Demo that you signed up for at
http://www.aweber.com
* Do Potential Customers Forget About You?
By Tom Kulzer
With a web business you probably have customers inquiring about
your products or services from around the globe. When you get an
inquiry via email or your website you try to rapidly send more
information to that hot prospect. By satisfying that person’s
need for information quickly you can dramatically increase the
likely hood of making the sale.
Once you deliver the first bit of information to your prospect do
you send any further information?
Most internet marketers do not.
When you don’t follow up with additional information you are
letting valuable customers slip from your grasp. These are
customers that may have been very interested in your products but
simply lost your information or were to busy when your first
information letter was sent. Some customers even purposely wait
to see if you find them important enough to follow up with. When
they don’t receive a follow up message they take their business
else where.
Are you losing profits due to inconsistent or ineffective follow
up?
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