Masters of Marketing - Lifecycle Performance Pros

Q - What other stuff, besides pricing, do they look for?
A – They’ll look for anything that is related to their
business. Figure out what problem your target market is
trying to solve when they do a search.
Just trace their steps as they develop their product, write
their sites, build traffic, take orders and ship product.
Intercept them with your message. What words would they look
for? Your site must solve that problem.
An example... what’s a common issue for people selling
products on the Net? "Fulfillment," just to name one.
"Taking orders," "shipping," "product development," "market
research," "feasibility studies," "writing sales copy"
"credit card processing," "shipping," to name just a few
others.
There are so many starting points that the head spins.
Anyone looking up terms like the ones above will also have a
need to price products more effectively. They qualify
themselves as serious business people with serious needs.
Exactly the right kind of people for MYPS!.
So I’ll intercept them when they search for, let’s say,
fulfillment-related topics, provide them with great content
about fulfillment, and then also introduce them to the
concept of pricing. I’ve added a whole new major direction,
and income stream, to my site simply by thinking about
my target’s *OTHER* needs.
--
To show you how this can grow quickly, let’s continue my
"new direction for pricing" example. I click to
JimTools.com’s Google keyword tool and enter "fulfillment"...
http://www.jimtools.com/keywords/indexgoo.html
Here’s what I get (unedited)...
American fulfillment
call center
call center management
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