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Masters of Marketing - Lifecycle Performance Pros

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e-mails requesting a link exchange is almost zero. On the<br />

other hand, maybe you schmooze better than I do. ;-)<br />

-----SIDEBAR-----<br />

This last point is just personal experience. Maybe if you<br />

show them how it could be mutually beneficial with the<br />

engines, and if and if and if... who knows? But somehow, I<br />

think your time is better spent elsewhere.<br />

-----SIDEBAR-----<br />

However... while I would not specifically set aside time to<br />

look for such sites, I WOULD e-mail them as I discovered<br />

them in the course <strong>of</strong> doing other, more productive work. Not<br />

much to lose that way. :-)<br />

5) If you have several domains on related topics, don’t<br />

forget to interlink them all!<br />

6) What’s a definite *NOT* to do? Do *NOT* do the FFAs.<br />

If you don’t know that FFA stands for Free-For-All linking<br />

sites, then you’re better <strong>of</strong>f!<br />

--<br />

One more thing... remember, links go both ways. Create a<br />

links page that sends links OUT to terrific, non-competing,<br />

high-traffic (verify with Alexa) Web sites. The best way is<br />

to reciprocate on your incoming links (above)...<br />

1) theme-specific sections <strong>of</strong> the major directories,<br />

2) theme-specific minor directories ("theme hubs")<br />

3) theme-related, non-competing, sites (as you happen to<br />

discover them -- don’t spend time searching just for this).<br />

4) links to your other domains on related topics.<br />

Why do this’<br />

Linkage COUNTS both ways with the engines, Incoming and<br />

Outgoing. Remember to code your HTML so that you open a new<br />

window with these links, so you don’t lose anyone who links<br />

out (your page will be there, underneath, when the other<br />

window is closed). If your outgoing "linkees" have<br />

affiliate programs, even better!<br />

-----SIDEBAR-----<br />

Yes, Site Build It! even allows you to do this as you create<br />

your pages. No worries about the HTML. It does it for you.<br />

If, for some reason, you don’t want to open a new window,<br />

that’s OK -- you have the choice. :-)<br />

http://breakthrough.sitesell.com/buildit/<br />

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