Masters of Marketing - Lifecycle Performance Pros

2) *WHAT YOU SAY* to her, and
3) *HOW YOU REFER* her to your merchant.
Get inside your visitor’s head -- realize how she will feel
each step of the way. Whatever you do, consider the impact
on your visitor -- if it does not make her *MORE* "open to
buy," don’t do it.
PRE-selling is really all about selling YOURSELF to your
customer, every step of the way. You reach the right folks
in a proper fashion, you deliver valuable, appropriate
editorial content, and you RECOMMEND visitors to your
merchant *AFTER* they have come to respect and like you.
Your CR will soar.
--
Why does PRE-selling work so well?
Because a sale via ANY Affiliate Program is really a
*TWO-STEP PROCESS* -- it requires the delivery of two "Most
Wanted Responses," yours *AND* your merchant’s.
-----SIDEBAR-----
The "Most Wanted Response" ("MWR") is probably the most
important lesson in all of Make Your Site SELL! (MYSS!). The
MWR is what you MOST want your visitor to do after reviewing
your content.
Make Your Site SELL! has been proclaimed by most Web
marketing experts as the "single best resource" about
selling on the Net. From product development, to
site-selling, to traffic-building, MYSS! covers it all. At
well under US$20 (no typo!), it’s a MUST-BUY that belongs in
every e-commerce library...
http://breakthrough.sitesell.com/myss/
-----SIDEBAR-----
As an affiliate, what is *YOUR* MWR? No, it’s NOT to get
the sale. That’s the second STEP -- it’s your merchant’s
MWR. *YOUR* MWR is to...
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