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Masters of Marketing - Lifecycle Performance Pros

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Hi %%firstname%%,<br />

A couple days ago I sent you the first part <strong>of</strong> our free report<br />

entitled:<br />

===============================================<br />

Micros<strong>of</strong>t, Viagra & The 4 Best Kept Secrets<br />

For Having Total and Complete Business Success!<br />

===============================================<br />

Below we will continue with part 2 and in a couple days, I’ll<br />

send you the final part 3.<br />

+++++++++<br />

Refresher<br />

+++++++++<br />

As a fresher, part one discussed how most new business fail<br />

and the biggest reasons for it. We started with element #1:<br />

Look for a market that already exists. I went on to reveal<br />

to you that you should FIRST find a pr<strong>of</strong>itable and successful<br />

market BEFORE you begin to find the "ultimate" product.<br />

It’s much easier to sell a product to a LARGE market that<br />

WANTS it and already exists.<br />

I also discussed how you shouldn’t reinvent the wheel and<br />

that you should find a product that has proven itself with<br />

a successful track record and then IMPROVE it.<br />

And I finished <strong>of</strong>f with a brief outline <strong>of</strong> my own success<br />

story using "Element #1" with our super successful Cash<br />

Flow Reporter article -<br />

http://www.cashflowmarketing.com/reporter/index.cgi’11535<br />

Now, let’s proceed with success secret "Element #2"...<br />

===================================<br />

2) Know your margins, or go broke!<br />

===================================<br />

Okay, so what are margins’ Basically, the difference/ratio<br />

between the COST <strong>of</strong> your product and the SELLING PRICE <strong>of</strong><br />

371

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