Masters of Marketing - Lifecycle Performance Pros

ON-SITE links appear on your site, and send visitors OUT of
that page. These links all go to income-generating sites
(merchant-partners via affiliate programs, your own online
store, or your own sales site for products that you have
developed). In other words, ON-SITE links generate INCOME.
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So how do we track these two kinds of links’...
It all boils down to this. We track how to best SPEND our
traffic-building time and money via Click IN Analysis. We
track what’s generating INCOME by Click Through Analysis.
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Let’s talk about Click IN Analysis first...
Click Ins occur when people click on an OFF-SITE link and
come into your Theme-Based Content Site. Click Ins cost you
time and/or money (explained above). So analyze what works
(do more of it) and what fails (drop or improve it).
In order to do Click IN Analysis, you create special
tracking links. You create these links specifically to
track the success of your OFF-site promotional campaigns.
You place a different link in each of your promotional
campaigns, so that it’s easy to track.
When the user clicks on that link, she first goes to a
computer program that records the click, and where it came
from. Then the program sends the visitor to the page in
your site that you had specified.
Click IN analysis yields the following...
o total clicks coming in, for ALL your special links, and
also for EACH special tracking link that you create
o "first-time vs. repeat" click Ins, for ALL click Ins, and
also on a link-by-link basis. In other words, has the
person who is clicking on a link clicked on it before’
You now have a way of measuring the exact traffic-building
success of every off-site promotional campaign, whether
you’re...
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