Masters of Marketing - Lifecycle Performance Pros

to the level of fraudulent activity that hurt merchants.
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I’m a fan of pay-per-click Search Engines and pay-per-click
advertising. And, in theory, pay-per-click affiliate
programs are a good idea, too. Unfortunately, they attract
"scam artist affiliates." Sooner or later, merchants seem
to throw in the towel against the onslaught. So be wary -these
tend to dissolve or mutate into a different model.
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F Multi-tier commission -- this is MLM, which is perfectly
legal, of course. Unlike 2-tier, the incentive switches
from selling products to signing up people in your
downline. Also, as MLMs, the companies are subject to
numerous regulations. Not all online companies are complying
(or even know about this!). Watch out for a big
shakeout with many of these companies going belly-up. If
multi-tier interests you, I would recommend that you check
out established offline MLMs that are now online. Or...
investigate all others extremely carefully before you
decide to invest a lot of time in these.
- Slow and/or poor support.
- Unethical conduct of any kind.
- Reports of late (or lack of) payments.
F Poor or little info about affiliate program available.
What kind of priority could it have?
F Dead links on merchant site.
F No clear anti-spamming policy visible on site.
- Allow spam, or seem to spam themselves.
F Site that promotes "get-rich-quick" gimmicks.
- Defective joining process. Hey, if they can’t get this
right...
- Clauses in the agreement that you find unacceptable
(ex., if lifetime customers are important to you, then
a clause that allows unilateral termination or
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