20.07.2013 Views

Masters of Marketing - Lifecycle Performance Pros

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VPP = "perfect pricing." Again, it’s clear that you are<br />

delivering pricing info. This time, though, the VPP implies<br />

that you show people how to price OPTIMALLY -- also<br />

something that people would definitely want!<br />

Bottom line? Same Concept Keyword. But three different<br />

VPPs that outline three different Site Concepts.<br />

Which <strong>of</strong> the above approaches is best? Ahhh... my work is<br />

done. You know your prospective visitor best. Which<br />

approach do *YOU* think works best?<br />

-----<br />

Before we go through the next two examples, here’s how to<br />

brainstorm and register your domain...<br />

-----SIDEBAR-----<br />

A good domain name is...<br />

o short and sharp<br />

o meaningful -- conveys a clear message<br />

o easy to spell<br />

o easy to remember<br />

o unique, descriptive, and "you"<br />

o solid, classic, NOT hokey<br />

In general, if you follow the above guideline for creating<br />

your VPP, you won’t need much help coming up with a great<br />

domain name. But if you really want to make sure that<br />

you’ve left no cyber-stone unturned, try these sites...<br />

Good brainstormers...<br />

http://www.NameBoy.com/<br />

http://creator.homepagenames.com/<br />

http://www.domainsurfer.com/<br />

http://www.bestnames.net/cgi-bin/search.cgi<br />

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