Masters of Marketing - Lifecycle Performance Pros

ecomes $7.50 a book. You now have to sell 133 books to
reach your $1,000 goal.
Believe it or not, it takes the same effort to market the
cheaper book as the more expensive one. Do your math and
see which products sell the best, and remember to lead with
an entry product that is not too expensive, and follow up
with the more expensive products later, after you have built
up the trust and name recognition needed for a more
expensive purchase.
3. Don’t just Display a Banner Ad and hope for the Best
Many affiliate programs put up banner ads; the visitor
simply clicks on the banner ad and goes to the company’s Web
Site to make the buying decision. The problem with banner
ads is that 1-2% of people will actually click on them; so
if you generated 1,000 visitors in a month, only 10-20 will
even click on the banner ad. If you even convert 5% of those
to sales, you will make only one or two sales a month.
4. Use Content, Updates, and Keep your Site Consistent
Remember that you are selling a product or service; you are
not just posting an advertisement at your Web Site. Use
content to enhance what you are doing.
Give them a zillion choices and you confuse them. So keep
updating your site, keep it consistent, and try to emulate
the page that you will be linking to. If it changes, it
tells the customer they are in a different retail space.
5. Target your Market
If you try to sell to everyone, you will sell to no one. It
is that simple.
It is amazing how people do not target their market. They
try to sell everything under the sun. Once again, it is the
illusion of a volume business. If you think this will
succeed, go down to your local retail store. Look at the
small profit margins they have to deal with. Retail is a
brutal game.
6. Market Your Site
The bottom line is that you will have to market the site and
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