Masters of Marketing - Lifecycle Performance Pros

occupation? Is it research? Helping customers achieve
their goals? Managing other people? Teaching or explaining
things to others? Talking/selling on the phone? Organizing
things? Making a process easier? Discovering or creating
new products or services? Marketing products?
Problems are also a good source for ideas, because problems
need solutions! What bugs you? What’s tedious? What does
not work?...
We all encounter obstacles, problems, nasty people in the
course of whatever it is that we do every day. What are
the three biggest problems in your work place? What are your
biggest pains as a parent, or as a step-parent, or as a
gardener (etc., etc.)?
Now...
Repeat all the questions above, except pretend that you are
in a "five years ago" time warp. Yes, ask yourself the same
questions, except place yourself where you were five years
ago. Next, repeat for 10 years ago. To paraphrase an old
saying...
"You’ve forgotten more about some things than other folks
will ever know."
Call friends. Ask your kids. Phone your parents or your
siblings. Or anyone else who can jog your memory. It’s so
easy to miss what others see.
Your mission, should you decide to accept it (!), and it is
not as easy as it sounds, is to find a subject that you
really know *and* like.
Here are a few examples of "starting points" to get your
neurons firing...
Advertising
Aerospace
Agriculture/farming
Antiques and collectibles
Apparel/clothing/fashion
Architecture/buildings
Arts & Crafts
Auctions
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