Masters of Marketing - Lifecycle Performance Pros

When your margins are high (like information - books, audio,
video, and software) you can screw up big time with your
marketing and still make a decent profit. (Again, this is
another BIG reason for my huge success... almost all of our
products at my Web sites are completely digital. Either via
a download or a "private" site. So, our profit margins are
almost 100%!!!)
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Super High Margin/High Profit Products
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So, what’s a good margin’ Well, the minimum is a 4:1 and the
maximum is what pharmaceutical companies charge you and me for
our prescriptions. (A bottle of growth hormone has a
1000:1 margin!... yes, that’s one thousand.)
Another high margin product is sunglasses. Most sunglasses
have such high margins that the manufacturer buys and sells
them by the POUND, rather than individually!
Other super fantastic products are information and
information sold as software. (I’ll show you how to do
this all on your own in a few minutes.)
Take a look at Microsoft, most of what they sell is
information. Whether they’re selling books or CD-ROMs,
their maximum cost is roughly $1.50 (including packaging,
disk and book) and they sell their programs for $75-$700
each.
Heck, there are TONS of software companies on the net that
don’t even send you or sell you a hard version. It’s all
downloadable which means NET PROFIT!!!
Just take a look at that markup, it’s massive and it’s all
pure profit. (This doesn’t even factor in all the upgrades
sold year after year with these companies.)
With those types of margins, large companies like Microsoft
can waste money on poor advertising (which they already do)
and still become filthy rich (which they already have done).
=====>> Exceptions To The Rule