Masters of Marketing - Lifecycle Performance Pros

With these goals in mind...
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Let’s see where you’re at as we approach the end of the
Affiliate Masters Course...
You have a wonderful Theme-Based Content Site, full of
high-value content that OVER delivers to your HUMAN readers
and that ranks highly and fairly with your Search Engine
friends. And that means...
You have traffic coming INTO your site (from ALL your
traffic-building efforts) and traffic going OUT of your site
(links to your income-generating sites -- merchant-partners,
your own store, or your own sales site).
It has cost you time and money to generate your INCOMING
traffic. Your OUTGOING traffic generates INCOME for you.
You can measure both EXPENSES and INCOME. And, as explained
way back in Affiliate Masters 101, INCOME minus EXPENSES
equals PROFITS... duh!
If we stopped here, your site would be a black box. A "black
box" is a concept used in physics. You can measure what
goes INTO the black box, and you can measure what comes OUT
OF the black box... but you don’t know what the heck is
happening INSIDE of that black box. In other words, you
don’t know *WHY* things happen.
And for your long-term success, that’s critical. Why’
Because if you know more about the nature of your INCOMING
and OUTGOING traffic, you can maximize your returns for
every dollar and minute that you spend!
Yes, that *IS* kind of important... "critical," even. :-)
And what *DO* you need to know’...
A) Traffic
B) Links in
C) LInks out.
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