Masters of Marketing - Lifecycle Performance Pros

a 10% commission on their sales. Go directly to the Affiliate
sign up page at:
http://www.aweber.com/signup.htm
* * *
Message #4
Delivery: Day 8
Subject: Are You Dramatically Lowering Costs With Automation?
Hello
Surveys in the offline world have proven that most marketers do
not consistently follow up with prospects. This same statistic
carries over to the online marketing world.
When the term "follow up" is mentioned online, most marketers
think about sending one message out to ALL of the people who
previously requested information from them. Yes, that will
probably get a few additional orders but lets look at two of the
prospects who receive this type of inconsistent follow up.
* Prospect #1 receives some information from you within
a couple of days. You then put their address on your
big follow up list. A month later you FINALLY get around
to following up with everyone. Prospect #1 receives your
follow up but does not order because they wanted information
a month ago and have since bought something else.
* Prospect #2 receives your information within a couple of
days. The very next day you decide to send a follow up
message to everyone on your list. Prospect #2 receives
your follow up message the next day but is confused because
it says, "Hi, I haven’t heard from you in a long time and
wanted to follow up..." Prospect #2 can’t understand why
you’d say this so he just ignores you.
OK, so some people might actually find that type of follow up
effective but is it really or are you losing potential profits
and long term customers? wouldn’t follow up be easier if the
entire process was on autopilot? Everyone has an excuse for not
following up consistently. Does this sound like you?
* Reasons You don’t Follow Up:
31