Masters of Marketing - Lifecycle Performance Pros

your web site is about, in two or at the
most, three or four key words.
iii) ... if you have and entertainment
section on your web site and a business
section on your web site, you should in
theory, split the topics into separate web
sites. Otherwise your site may not to get
listed at all if you are not closer to any
one category than another.
iv) What’s really scary is the next wave of
compression. It will be set up to eliminate
redundancy "across" vectors. Translated this
means, the removal of nearly identical pages
for slightly different keyword phrases. The
days of copying and pasting keywords in and
out of an html template, for similar keyword
phrases, may soon be over.
v) Terms (keywords) are collected and
weighted within the document and corpus
(collection) of documents. This means that
keyword density will continue to be important
not only on each page, but across your entire
site.
vi) Bottom line... Pick one topic and stick
with it. If you need to focus on another
topic, put it on another web site.
vii) How much time do we have’ Well, based on
the history of things like link popularity,
click counting and PageRank, new stuff gets
implemented fairly quickly. Usually within 3
to 6 months. And some these new technologies
are already in place on a couple of search
engines.
Michael Campbell
http://www.1-internet-marketing.com/
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The experts have spoken. And I’m delighted on two points...
1) Site Build It! is perfectly timed. Don’t worry if all
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