Masters of Marketing - Lifecycle Performance Pros

stars, politicians, and comedians.
The second problem has to do with translating that mastery
into words.
I mentioned "a technique you already mastered before you could
even talk." Well, talking is a game parents made up because they
don’t want any more years with you like the first year. Teaching
you to talk returned to your parents some measure of control in
their lives. Being the persuasion genius that you are, you
turned it against them. Still, you never quite recovered.
So the coaching I am about to offer is not so much telling you
something you don’t already know. Rather it is to get you to
apply it to something that you --if you’re like most web
marketers-- do not apply it to.
A message is probably any sensory impression you cause anyone
to have. However, because you are interested in the Internet,
because I am using words, and because my favorite TV show is
about to start, we will only consider verbal messages. Words.
As in classified ads, webpages, email, banners, and phrases in
links.
Even if it’s only a yawn, all messages engender some sort of
reaction.
So any attempt will automatically fulfill the first couple words
of the Marketing pH, "engendering in you a reasonable belief
that your life will be more-favorably enhanced if you give me
money than if you do not."
So only two considerations remain. 1) Life enhancement and 2)
reasonable belief.
It’s not too much of an exaggeration of my experience of
Internet entrepreneurs to claim this: 1 is widely misunderstood
and 2 is totally ignored altogether.
1) Life Enhancement
It’s easier to start with what life enhancement is not.
It’s probably not whatever you’re selling. I’ll get back to
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