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Masters of Marketing - Lifecycle Performance Pros

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modification <strong>of</strong> the agreement at any time by the<br />

company, without just cause, effectively makes the<br />

lifetime commitment <strong>of</strong> no value.)<br />

(ex., no exclusivity -- i.e., you should be allowed<br />

to represent more than one book vendor).<br />

F Financially unstable. You can lose a lot <strong>of</strong> momentum<br />

if a company goes under, especially if you were banking<br />

on lifetime customer/2-tier promises.<br />

-----SIDEBAR-----<br />

Don’t worry about identifying all <strong>of</strong> the above criteria<br />

before you join. Some can only be found after joining.<br />

Others only become clear over the weeks that follow. But<br />

keep them all in mind. Don’t get hurt. Spend your time<br />

on smart, stable, ethical companies with great products.<br />

-----SIDEBAR-----<br />

Now for one final pruning action...<br />

---------------------------------------<br />

Using Alexa.com to Widen Choice in Any<br />

Category and to Choose "Best <strong>of</strong> Breed"<br />

------------------------------------------<br />

#8 -- ADD "CATEGORY CHOICES" AND PRUNE<br />

POSSIBLE PARTNERS THROUGH ALEXA.COM<br />

Alexa serves as a wonderful final check in two ways...<br />

o it gives some indication <strong>of</strong> the success <strong>of</strong> the program<br />

o it yields good competitors in the same category as the<br />

program you are considering.<br />

-----SIDEBAR-----<br />

If you don’t use Alexa during your surfing, go to Alexa.com<br />

right now -- you need it. For more info...<br />

http://www.alexa.com/<br />

-----SIDEBAR-----<br />

Using Alexa, we see that...<br />

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