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Masters of Marketing - Lifecycle Performance Pros

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marketing. With so many people coming online for the first time<br />

every day, old patterns quickly break down. And I, "I had<br />

stopped paying attention" to an online marketing method.<br />

Still, all I had to do was remember what was going on just<br />

before I stopped paying attention: "More classified ad sites<br />

sprang up. Then more and more." Now that I was thinking about<br />

it, what would happen next was obvious:<br />

S<strong>of</strong>tware that helps people post ads faster will be invented and/<br />

or become popular. More and more people will use it. Competition<br />

will spring up, forcing the price down, which will increase the<br />

numbers using it...<br />

I didn’t need to look to see if that was going to happen, I only<br />

needed to see if it happened *yet.* (And my test results already<br />

told me it had.)<br />

How To See The Future<br />

For Fun And Pr<strong>of</strong>it<br />

This is especially simple while the Internet’s growth rate stays<br />

high:<br />

Whenever you notice more and more people doing something online,<br />

you can be sure there will soon be s<strong>of</strong>tware to make that easier.<br />

So just imagine what things will be like when large numbers <strong>of</strong><br />

people are using that s<strong>of</strong>tware.<br />

Now you can see the future.<br />

Next, look around in that future for marketing opportunities.<br />

Now you know what’s going to happen and you can be ready to<br />

take advantage <strong>of</strong> it! (Isn’t that what you’ve always wanted’)<br />

Got it’<br />

Give you an example’<br />

Funny you should ask. I just happen to be finishing up a story<br />

that does exactly that.<br />

To recap: People in my target market --online entrepreneurs-used<br />

to go to classified sites to post their ads, where they<br />

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