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Masters of Marketing - Lifecycle Performance Pros

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GET THE *CLICK* (the click-through to your merchant)<br />

> WITH THE VISITOR IN AN OPEN-TO-BUY MINDSET.<br />

Let your merchant’s site do *its* job and get the sale. I<br />

remember when I used to tell my star baseball pitcher, Joel<br />

Leon<strong>of</strong>f...<br />

-----------------------------------------<br />

"Joel... you don’t have to strike ?em all<br />

out. You’ve got a great team behind you.<br />

Let them do their job."<br />

-----------------------------------------<br />

Same goes for your merchants... Let them do their job.<br />

Our "Top 100" 5 Pillar Affiliates all provide useful content<br />

-- they PRE-sell. Then they let the rest <strong>of</strong> their team (us<br />

here at sitesell.com) get the sale.<br />

It’s a TWO-STEP process that builds to the sale...<br />

STEP 1 --> *YOU* PRE-sell to get an *OPEN-TO-BUY CLICK* to<br />

your merchant.<br />

STEP 2 --> Your merchant gets the sale.<br />

So, whatever you do, however you do it, it should always<br />

pull your visitor one step closer to delivering *YOUR*<br />

MWR...<br />

... Get an *OPEN-TO-BUY* click.<br />

-----<br />

Whoops! I was just about to move on to the next point. Good<br />

thing I heard you asking...<br />

---------------------------------------------<br />

"Ken, if I leave it up to the merchant’s site<br />

to get the sale, I still don’t see how I have<br />

any influence on the Conversion Rate. I’d much<br />

rather SELL the visitor on my own site.<br />

---------------------------------------------<br />

First, let’s make sure we have our terms straight by using<br />

our first SiteSell.com product, Make Your Site SELL! (MYSS!)<br />

118

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