Masters of Marketing - Lifecycle Performance Pros

Here’s something that will thrust you a whole lot nearer your
goals than submitting to 12 million links pages, classified
sites, and search engines.
Example
It says this immediately before Arsenal’s Affiliate
application (in bold type):
"Automated notices of your sales and your new Affiliates will
be sent to the email address you enter; if it is incorrect or
an autoresponder, your account will be terminated."
So, a portion of Affiliates enter an autoresponder address.
And at least a few-percent of Affiliates --and Members-- enter
an incorrect email address. (In case you’re thinking, "Well,
email addresses can be hard," the ‘mail’ part of ‘hotmail.com’
is frequently misspelled.)
A new Affiliate recently wrote to ask if I would review the
Arsenal! link she put on her webpage to see if it broke any
rules ... and if I could make any suggestions about what might
maximize her sales.
The last thing I suggested is that the Arsenal! link
actually lead somewhere.
Which is easier: Clicking on a link ... or opening your email
program and composing a message to me’
A hard thing to do, a typo in a link’ Of course not.
But which is better: Losing sales ... or just clicking on a
link, or testing the URL in an ad, to see if it works’
The Hidden Power
Am I suggesting that you be perfect’
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