Masters of Marketing - Lifecycle Performance Pros

your dignity. Just use whatever style comes naturally. But
WRITE. (Then sell it!)
You can also combine links and a report. That’s what I did. I
took my links, added commentary and advice (like what you’re
reading right now) and software, ending up with a whole website:
the Internet Marketing Success Arsenal!. I sold hundreds in just
the first couple months.
Another example from the same time:
I was unhappy with my online credit-card processor. I found
another one, one which also paid commissions. I promoted it.
Eventually, competitors sprang up. As I found them, I bookmarked
their sites. When I had half a dozen, I wondered which I
should promote. Then it occurred to me, "Why not promote them
all’" I came up with a few more resources and this became the
free website GetPaidOnline.[tm] But, as at least one writer
insisted, the information could have been packaged instead as a
report; $19.95 was suggested.
Finally (actually, this was the first of the three): I had
joined a couple hundred email discussion groups that allow free
ads from members. I slowly whittled them down to about 100
productive ones. Along with free updates for a year, I sold that
list for about $50. Just a list. I set a limit of 40 sales; it
sold out in a week or two. (And judging from the results I get
from that list, I am now convinced I sold it too cheap!)
My three examples relate to marketing. That’s because it’s
one of my passions; it’s what I do, and have been doing most
of my life.
But it doesn’t matter what the subject is. It could have been
herbal gardening, cooking recipes, graphics software, or any of
the multitude of interests and obsessions that fascinate the
human mind.
As long as you explore your passion and bookmark the best sites
you come across (Aren’t you already doing this’), you can
create your own information product. As long as you can find
other people who share your passion, YOU WILL MAKE MONEY with
that information.
Do it!
332