Masters of Marketing - Lifecycle Performance Pros

*Most* Online Entrepreneurs Are Failing!
... Simply Because They Don’t Do THIS:
People always ask me, "Which ads make the most money’" And "What
kinds of webpage presentations work best’" "Which press releases
generate the most traffic’" "How do I go about making the best
banner, the best link title’"
I always answer, "The ones written backwards." They always
scream at me.
"What the hell does that mean!?!"
I try to calm them down and explain:
First, you need to find a large group of people that you know
you can get your webpage, ad, banner, link, press release,
whatever in front of ... repeatedly ... for very low cost.
They’re all over the place; just pick one.
(Tip: Pick an audience that --out of interest-- you are already
a part of. For instance, maybe you’re a Star Wars fan or a baby
boomer. Sample groups include any forums, newsgroups, and
egroups you may subscribe to, and the visitors to your favorite
special-interest website.)
Now, consider this group of people. What are they like’ What
are their fears, desires, hopes’ In short, what do they want’
Next, even if you don’t need an ad, write an ad for it.
"An ad about what’!"
Telling them what they want.
"They already know what they want!"
Well, then, this is going to be easy, isn’t it: All you have to
do is tell them that you’ve got it!
"Got what? Where did I get it? I’m not even sure exactly
what it IS!"
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