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Masters of Marketing - Lifecycle Performance Pros

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choice for Site Concept, do DAY 3 first.)<br />

-----<br />

Before proceeding to DAY 3, please complete your DAY 2<br />

Goal-<strong>of</strong>-the-DAY, and take note <strong>of</strong> your Ongoing Goal...<br />

---------------------------------------------<br />

---------------------------------------------<br />

Goal-<strong>of</strong>-the-DAY... Identify the top 3 Site<br />

Concepts that you know and love.<br />

Ongoing Goal... Revisit this only if you want<br />

to build an entirely new and different<br />

Theme-Based Content Site.<br />

---------------------------------------------<br />

---------------------------------------------<br />

Now that you have 3 Site Concepts that excite you, let’s<br />

find out where the PROFITABILITY lies...<br />

-------------------------------------------<br />

-------------------------------------------<br />

DAY 3 -- Develop HIGH-PROFITABILITY Topics<br />

"Why do you rob banks?" the <strong>of</strong>ficer asked<br />

infamous bank-robber Willy Sutton, moments<br />

after being arrested...<br />

"I go where the money is."<br />

--------------------------------------------<br />

--------------------------------------------<br />

Goal-<strong>of</strong>-the-DAY... Use the SUPPLY and DEMAND<br />

window to build a MASTER KEYWORD LIST, fully<br />

researched, <strong>of</strong> 5 HIGH-PROFITABILITY KEYWORDS<br />

for each <strong>of</strong> the 3 Site Concepts (brainstormed<br />

in DAY 2).<br />

Ongoing Goal... Use the SUPPLY, DEMAND and<br />

especially the BREAKOUT window, to grow your<br />

MASTER KEYWORD LIST ever bigger, ever more<br />

PROFITABLE. This yields the raw material<br />

for new Keyword-Focused Content Pages.<br />

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