Masters of Marketing - Lifecycle Performance Pros

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even a very small business can use banner advertising. Our initial test in early 1998 was for $50 on LinkExchange. Start off testing at least 5 or 10 banners against each other. This way you find out what your market responds to. Remember my own experience - under $160,000 spent on banner advertising, resulting in over $1 million in sales - starting with a little $50 test back in early 1998. So don’t let anybody tell you "banner advertising doesn’t work"! ---------- Scott Covert's new book "The Banner Advertising Traffic Machine" is available at http://www.banneradmagic.com -- it teaches you how to create an entire Internet business model around banner advertising. Scott is also available for private one-on-one banner advertising consultation and complete design services. Phone 1-705-749-2225 or email scott@banneradmagic.com ( mailto:scott@banneradmagic.com ) * * * Message #19 Delivery: Day 65 Subject: Free! - Chp 1 excerpt - "The Banner Ad Traffic Machine" Here’s your first free excerpt from the book... Chapter 1 "Banner Advertising My Way" 490
How To Make Banner Ads That Get Up To 15 Times (Or Higher) Today’s Average Click-Through Rate (And Bring Genuine Prospects, Not Just Curiosity Seekers, To Your Site) "Throughout May (1998), users clicked on roughly 1 percent of the ads displayed Webwide, according to NetRatings Inc. (www.netratings.com). By the final week of October (1998), that click-through rate had declined to one-half of 1 percent, according to NetRatings." Now that number is down to .15%, according to a 1999 CBS MarketWatch article, reported in eMarketer ezine, April 1999 - just one and a half people in 1000 click on any given banner ad whenever it shows up anywhere on the web. I don’t know what the industry estimates are now. Look - any "industry average" is not only going to be a rough estimate, it’s also going to be a number which rolls too many things into one. It’s a combination of good banners, bad banners, overexposed banners, banners on networks or specific websites, banners targeted at all types of markets, and in a lot of cases, banners which are not targeted at all. I’m going to explain to you how to avoid being banner ad roadkill in the midst of these falling click rates. When you read about banner advertising in magazines and on websites, you can get easily confused by arguments about "branding". Every once in a while you’ll hear "The banner is dead." Sounds like a political slogan ... emotional, hasty and ... meaningless. Banner advertising deserves far more respect than it’s getting, but frankly I’m happy to have the world in general totally misunderstand it. I’m concerned about making money from banners, and helping my customers and clients make money from banners. That’s all. Just so long as I can buy targeted banner advertising and continue to make money from it, the rest of the world can think whatever it wants to. And before going any further I want you to know that I’m certainly no workaholic. I’m not going to describe anything intense here. You’re not going to have to hire people. When I wake up in the morning, the first thought in my head is not "Awesome, another 16 hour workday, I can’t wait. First I’ll spend a few hours trying to track down reliable information about how all the specific parts of my Internet business are doing. Then a few hours trying to manage relationships with affiliates and other website managers and ad departments. Then I’ll force myself to learn just enough to take care of some massive crisis in one of our perl scripts because I can’t find any programmers to help me. And finally, every once in a while I’ll 491
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Masters of Marketing The Future and
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The Future and Power of Email Marke
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Area. Well, “bust my buttons”,
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thinking to do…. Reinventing the
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an email you think is Spam, you can
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Would you like to know how to make
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Ultimately, the important thing to
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The Inetekk system has a new type o
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So the secret is to make your messa
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Copy Tips When writing your copy th
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A Few Ideas For The Best Ways to Pu
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Aweber Series is sent to follow up
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* This is Great! How do I Order? To
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* Relationship Building * Enhanced
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Message #3 Delivery: Day 3 Subject:
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a 10% commission on their sales. Go
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P.P.S. Do you know someone that cou
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first letter. Fill in with addition
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second method is to login to the On
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"Hello. I enjoy your service. you
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P. S. The AWeber Affiliate Program
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Success Applications don’t let va
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www.foreclosureworld.net P.S. For g
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When away from the office Yanik enj
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2. Do you want it to be easier than
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** Free Bonus Gift #7 ** (Advanced
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, I look forward to having you as a
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Or, pick up the phone and dial 1-80
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J. Yanik Silver, President Surefire
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Yanik Yanik Silver J. Yanik Silver,
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Terry Dean Terry Dean has been runn
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a few of the techniques available.
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10. Every aspect of your site and m
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you can complete in a short time fr
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Now, onto the report... Last time w
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Too many people skimp in this area
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Some of the ideas we have listed ab
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have...Do you need help with headli
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want to use a lot of quick benefit
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sales letters in no time flat. 60.
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should try to avoid picking too big
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space. 72. Don’t be afraid to mak
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Do the two above things and you wil
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can drive hundreds or even thousand
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By using free ads first, you will b
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Advertise it, and they will come. Y
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deck to 100,000 readers for $1,500
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a digital camcorder and begin creat
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Your Marketing Friend, Terry Dean w
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ecome a top-selling affiliate (or r
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-----SIDEBAR----- The Affiliate Mas
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o The "Valuable PRE-selling Proposi
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PROFITS does *NOT* imply that you m
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OK, that wraps up EXPENSES and traf
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NOT make money. That’s how all th
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(and a few over 20%!), I figure tha
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-----------------------------------
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................. Back already? Let
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2) *WHAT YOU SAY* to her, and 3) *H
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as an example... Let’s say that y
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it, of course. And *YOU* are really
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that is dedicated to selling our Si
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of concrete statues and another one
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Before proceeding to DAY 2, please
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eceive the 5-day course by sending
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on Conversion Rates (DAY 1) It’s
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occupation? Is it research? Helping
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Sex Software Sports Telecommunicati
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Or do you grow it into a comprehens
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With these goals in mind... -------
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257 men’s fashion 252 celebrity f
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http://www.altavista.com/ http://ww
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If the idea of a database or spread
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http://www.yahoo.com/ 2) Below the
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o some good leads to merchants who
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POSSIBLE PARTNERS and IDEAS FOR CON
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http://www.GoTo.com/ At the time of
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Site Build It! Manager AUTOMATICALL
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* discount fashions * fashion outle
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Yes, this site makes a common mista
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enjoy. I’ve done my prep actions.
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call center operations call monitor
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and PRUNE a whole new series of HIG
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for PRICING info -- if we can inter
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-Ken ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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Hello again. Nice to see such enthu
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Or if that turns up a blank, like t
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Alexa.com. -----SIDEBAR TO AFFILIAT
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Coupons Courses/education Games Gif
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Join each of these backend provider
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starts generating this kind of traf
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that are tightly relevant to the co
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-----SIDEBAR----- Great affiliate s
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to the level of fraudulent activity
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o Shoebuy.com only has 155 links co
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"By failing to prepare, you are pre
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worked your way through DAYS 2, 3,
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Yes, I do want to have my cake and
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ii) pricing-on-the-net.com VPP = "p
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https://secure.kudosnet.com/domain/
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To register your domain name, you n
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More importantly, though, is that e
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not a great believer in the value o
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K-I-S-S -- When a reader hits your
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fashion-designers-magazine.com The
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The Site Build It! Manager is free
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"The choices we make dictate the li
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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Yes, finally!... We’re ready to s
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and finding beautiful, cheap buys a
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you are simply writing to ALSO sati
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Whether you are a tech-expert or a
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Your home page should not link to a
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the home page to them... more on th
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deliver’ 2) *WHAT* is your unique
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e giving all the best of it right h
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o And consider adding a common syno
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First... the Title appears as a lin
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single theme, the better you’ll d
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We concentrated on the home page, b
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fool anyone. So they were ethically
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For those of us who want to attract
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the above seems very complex. Part
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http://www.associateprograms.com/ h
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The SiteBuilder includes... o Page
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Nope! No more than investors are th
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Make Your Site SELL! -- at under US
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-- they’re all dying for a great
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Allan Gardyne (yes, of associatepro
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Traffic. Visitors who read your con
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o you’ll establish a strong, sust
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DAY 3 -- Develop HIGH-PROFITABILITY
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Lycos http://www.lycos.com/addasite
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3) AgentWebRanking Suite -- as oppo
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If time is money, Site Build It! is
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times to improve it without results
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presently. Why? Because most sites
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-----SIDEBAR----- So... both linkin
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directories. Let’s start with #2
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Register for an account with them a
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20" search results spots (searchers
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id makes FINANCIAL SENSE. You do no
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to the specific page on your site t
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Affiliate Masters Course. The Site
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For instructions on how to submit..
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---------- Ask Jeeves http://www.as
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guaranteed, I would NOT recommend t
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8 biggest pay-per-clicks. When your
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Let’s start peeking inside your "
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areas for content development. o Mo
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ON-SITE links appear on your site,
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E-zine advertising becomes very cos
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Cost’ Included in Site Build It!,
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Here are your best two options. The
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---------------------------- ------
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See that last item above’ ACTION
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features. o Select and categorize e
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demonstrates that building traffic
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"How to succeed’ Try hard enough.
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Dale Armin Miller Dale is the found
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*Most* Online Entrepreneurs Are Fai
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But, as long as you began your idea
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I’m not sure my brother really li
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would see my ad. But now fewer and
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There’s a lot written about how y
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esorting. Wouldn’t you pay me mon
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Dale Armin Miller [Part of the Crea
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Arsenal! [Well, that was true befor
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stars, politicians, and comedians.
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selling’ *That’s* what your mes
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Feel free to pass this along or pos
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Here’s something that will thrust
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accomplishment of actually taking o
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* * * Message #6 Delivery: Day 9 $N
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("Why? Did he invent something I do
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"Refreshing and Exciting. Two words
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My best wishes for your prosperity
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Either, 1) continue along as you ha
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Sam Robbins CashFlowMarketing.com i
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In the meantime, make sure you chec
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fail and succeed. Get out a pen and
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How To Find "Money-Makers"! -------
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-----------------------------------
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Hi %%firstname%%, A couple days ago
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When your margins are high (like in
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and still become successful. ------
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that you shouldn’t reinvent the w
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egular basis. Are you ready for the
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========= Now, you don’t have to
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* * * Message #6 Delivery: Day 21 S
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countless hours - and at the end, w
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Joe Schroeder Joe Schroeder started
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------3-4 little sales per day and
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***Big Al and Randy Gage do that. H
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****Video’s and home study course
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""It’s EASIER to sponsor a custom
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how easily you can find NEW recruit
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============================== Dead
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Okay, back to the system and WHAT w
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Just a teensey-weensey bit...... Yo
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$197 MLM Course pays $90 ==========
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about your MLM.....................
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courses with audio tapes that was 6
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for two hours and hear you spew out
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201-439-3147.........24 Hours......
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FACT: Over 20% of anyone who BUYS a
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Okay, go back in your head to when
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Meanwhile, most of the ads that I s
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BUT, ADDING a "tag" about a FREE re
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#1) The FASTER you show your MLM th
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Show them various MLMs. >> Always s
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a Kindergarten class, however, what
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** FREE affiliate site ** No one ge
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The REASON we give-it-a-way is to I
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Yanik Silver You've already seen Ya
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Maybe you’ve heard that 1% or 2%
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Page 443 and 444: Hello Again [[firstname]] It’s ti
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Page 447 and 448: * * * Message #3 Delivery: Day 5 [[
Page 449 and 450: Tracking is critical or else you’
Page 451 and 452: out onto the table so that I could
Page 453 and 454: * * * Message #1 Delivery: Instant
Page 455 and 456: * * * Message #3 Delivery: Day 15 S
Page 457 and 458: * * * Message #1 Delivery: Instantl
Page 459 and 460: targeted traffic used to be profita
Page 461 and 462: Banner advertising deserves far mor
Page 463 and 464: R-Rated Flames Book", a small colle
Page 465 and 466: click-rate banners dumping people o
Page 467 and 468: I will also help you with your over
Page 469 and 470: look like banners. Even my own fath
Page 471 and 472: Your participation in this affiliat
Page 473 and 474: targeted traffic used to be profita
Page 475 and 476: Email Marketers (Not Spammers) Make
Page 477 and 478: * * * Message #11 Delivery: Day 27
Page 479 and 480: Sometimes the agency won’t tell y
Page 481 and 482: y somebody that I’ve met, had lun
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Page 485 and 486: usiness, I may advise you to NOT US
Page 487 and 488: Sites, Networks And Agencies That S
Page 489: I make banners that don’t look li
Page 495 and 496: "Scott, Thanks for the help! You’
Page 499 and 500: Scott Alan Covert http://www.banner
Page 501 and 502: Remember my own experience - under
Page 503 and 504: Scot Dantzer Scot Dantzer is a Phil
Page 505 and 506: * * * Message #2 Delivery: Day 4 Su
Page 507 and 508: * * * Message #4 Delivery: Day 15 S
Page 509 and 510: * * * Message #1 Delivery: Instant
Page 511 and 512: ecomes $7.50 a book. You now have t
Page 513 and 514: Robert Ser 530.342.9080 Business Di
Page 515 and 516: customer. Get their emails with per
Page 517 and 518: * * * Message #3 Delivery: Day 7 .-
Page 519 and 520: One interesting note: of all the af
Page 521 and 522: no one who has spammed has generate
Page 523 and 524: Robin Machris 530.342.7637 Customer
Page 525 and 526: Next time you read an article in a
Page 527 and 528: Harmony Major Harmony Major has bee
Page 529 and 530: C) How to Muscle Your Way Into A To
Page 531 and 532: Respectfully, Harmony Major P.S. If
Page 533 and 534: Ken Silver Ken’s been a journalis
Page 535 and 536: "How to Create and Present a Succes
Page 537 and 538: in the subject of this email.: "Bon
Page 539 and 540: Kevin Donlin Kevin Donlin has been
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* * * Message #2 Delivery: Day 2 Su
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Currently, FlipDog has 681,761 job
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Author: "Resume and Cover Letter Se
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* * * Message #1 Delivery: Instant
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PS: Discover the amazing formula to
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===================================
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Take a moment to check out: http://
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Marlon’s ideas literally transfor
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$750,000 in revenue on the Internet
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