Masters of Marketing - Lifecycle Performance Pros

Cost’ Included in Site Build It!, which itself costs less
than services that offer ONLY this feature!
http://breakthrough.sitesell.com/buildit/
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Now let’s cover Click Through Analysis...
Click throughs occur when people click on a link on your
Theme-Based Content Site and leave it (they don’t actually
leave since you pop open a new window for them!). We should
actually call them "click OUTS" -- but since the industry is
used to "click through," we’re stuck with that term!
Click throughs earn you income. Why’ Well, it all depends
where those click throughs are going...
o affiliate programs -- a percentage of those turn into
sales or leads (or whatever action your merchant-partner
pays for)
o your own online store -- a percentage will buy,
yielding you a profit
o your "sales site" that sells an e-book or software that
you developed, or even your services.
To maximize click throughs, of course, you know that you
must create high-value content that Over delivers what your
visitors were looking for. Blending "in-context" TEXT links
into your copy gets the click through.
Once you’ve done that, of course, you need a way to know
what’s "getting the click"... and what’s not! And that’s
where Click Through Analysis comes into play.
In order to do Click Through Analysis, you convert your
regular OUTGOING links (i.e., links to your merchantpartners,
your online store, and/or your sales site) into
special tracking links. When your visitor clicks on such a
link, she first goes to a computer program that records the
click, and where it came from. Then the program sends the
visitor to the income-building site that you had specified.
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