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Masters of Marketing - Lifecycle Performance Pros

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y somebody that I’ve met, had lunch with, done business<br />

with, AND I know for a fact that their hard work has<br />

generated at least $1,000,000 in online sales (sometimes<br />

tens <strong>of</strong> millions).<br />

If you’re trying to "crack the code" about selling ANYTHING<br />

online, and have a clue about the true value <strong>of</strong> education<br />

and learning from experience, I think you should visit:<br />

http://www.banneradmagic.com/resources.htm<br />

Sincerely,<br />

Scott<br />

* * *<br />

Message #14<br />

Delivery: Day 36<br />

Subject: Banner Advertising - Hell on earth?<br />

Ad reps are quitting or being fired by the hundreds.<br />

Average banner ad click rates are falling. The actual amount<br />

<strong>of</strong> money a network sells 1000 banner impressions for is far<br />

less than what they publish.<br />

The media is incredibly critical <strong>of</strong>, and pessimistic<br />

about, banner advertising.<br />

A disappointing year for dot com revenue, especially<br />

the Christmas season.<br />

So is this a Hell On Earth for online advertising?<br />

I beg to differ.<br />

Here’s what I do when I promote something online:<br />

1) I choose a market and a product for it.<br />

2) I make my ads.<br />

3) I test my ads and fix them until they work.<br />

4) If I can’t make money I move on.<br />

5) If it makes money, I pour on the promotion.<br />

481

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