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Masters of Marketing - Lifecycle Performance Pros

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Coupons<br />

Courses/education<br />

Games<br />

Gifts<br />

Magazines<br />

Malls/storebuilders<br />

News<br />

Search<br />

S<strong>of</strong>tware<br />

Video/DVD<br />

When you find programs that fit, read the reviews and look<br />

at the ratings.<br />

3) Also use their search tool to find the POSSIBLE PARTNERS<br />

that you have already identified as candidates (just enter<br />

the domain name into the search tool). Does the report<br />

seem positive?<br />

--<br />

Other things to do at the directories...<br />

1) Use the forums. Review them for comments about programs<br />

that interest you. And ask questions if you don’t find the<br />

answers you seek.<br />

Most <strong>of</strong> the above directories have a forum where you can ask<br />

questions. So don’t be shy -- ask whether Company ABC<br />

really is about to close its program!<br />

I don’t recommend that you e-mail the owners <strong>of</strong> the above<br />

directories. They are swamped with work. However, if you<br />

post to the forums <strong>of</strong> some <strong>of</strong> the smaller ones, there’s a<br />

good chance that the owner himself will answer you.<br />

--<br />

2) Check out their "Top 10" reports. A directory may have<br />

different kinds <strong>of</strong> "Top 10" lists...<br />

o Most pr<strong>of</strong>itable<br />

o Most popular<br />

o Personal opinion<br />

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