Masters of Marketing - Lifecycle Performance Pros

selling’
*That’s* what your message should be. And don’t forget the
enthusiasm --the excitement!-- the 8-year-old marketing genius
would put into whatever the answer is.
That’s what will bring you results.
By the way, if you are not sincerely excited about your product
or service, you’ll probably never get good results trying to
sell it. Besides, if you’re not excited by your product or
service --not the message, but the actual product or service-why
are you trying to sell it in the first place’ No matter how
much money you’re making, you’ll never feel like your dreams are
coming true if you’re not excited by what you’re doing. Find
something that excites you. Life is too short.
2) Reasonable Belief
I imagine people scratching their heads wondering why customers
aren’t jumping through the computer monitor to take advantage of
"Make $12,000,000 in 10 minutes."
Chances are *your* claim is less outrageous. Maybe it’s, "Get
your life enhanced now!" Maybe it’s only, "The best cricket
uniforms in Nottinghamshire."
Whatever your claim is, that’s all it is to us readers and
viewers: A claim. And we readers usually realize that you can
claim anything you can think up.
This is more important than words about life enhancement. It
doesn’t matter what you say or show if your audience doesn’t
believe it.
You won’t get far wondering, "Well, why shouldn’t they believe
it’" I suggest you will be much better off wondering, "Why
*should* they believe it’" Wonder about that before you write a
single word, before you dream about page layout.
Everything else is secondary. In fact, if they don’t
believe you, everything else is irrelevant.
After you learned that "I’ll hold my breath until I turn blue"
does not work, what did you do to get your parents to believe
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