Masters of Marketing - Lifecycle Performance Pros

has a clue how much it’s actually going to be
CLICKED ON.
It amazes me that they don’t get their banners
created by marketers with real-world experience
keeping the click rates high and also, of course,
experience in turning those clicks into sales.
In my case, click rates 4 to 50 times the industry
average.
"Scott,
Thanks for the help! You’re awesome. I not only
am getting a 6%, and 1.7% on some of the banners
you’ve made for me but I also saved 50% on my
advertising costs on my first banner ad campaign
just by using your suggested techniques in buying
impressions! Thanks again."
- Rolf D. Rasmusson
"Scott, your clickthroughs on banners were
iefing's highest for the month of November.
Other advertisers would do almost anything to get
their cost-per- click down to levels anywhere
near to what you have achieved. Congratulations
on coming up with dynamite creative."
- Cass Rhymes, Briefing.com Ad Manager
"Hi Scott,
When I first tested in some general banner
networks, I was getting approximately between 1 -
3% (wish I would have kept better stats)."
- Kirk VandenBerghe, HeartCore Corporation
I charge $1200 to design, create and email 12 to 20
banners to you.
You can test these banners against each other. If
at least 4 of these banners don’t do FIVE TIMES
better than the industry average (.15% according to
NetRatings), when placed on properly targeted
websites, I’ll give you 50% of your money back.
So far that hasn’t happened.
(Warning: After talking to you about your online
484