Masters of Marketing - Lifecycle Performance Pros

http://www.GoTo.com/
At the time of this writing, it costs 62 cents for the
number one position. And note that the top listings are all
aimed at helping consumers find the lowest prices for
commodity-type products. In other words... people searching
for the keyword *price* are not business folks looking for
"pricing" info. They are consumers looking for deals.
Save yourself time and money... "price" is not a good word
to focus on. Nor is any word that turns up irrelevant
results on the GoTo.com Suggestion Tool and search engine.
Now repeat this procedure for the keyword "pricing"...
BINGO! This is the RIGHT word. :-)
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OK, where were we? Oh yes...
GoTo.com’s Suggestion Tool and/or 7Search?s "Related
Keywords" tools in your DEMAND WINDOW generated many
"fashion-containing" keywords, along with the DEMAND for
each keyword.
And your SUPPLY WINDOW’s AltaVista-or-Google-and/or-GoTo
revealed the number of sites (i.e., the SUPPLY of sites)
that provide information about each keyword, as well as a
lot of leads to possible merchant-partners and even some
ideas for content.
Now it’s time to pick the keywords with the best
PROFITABILITY. These will be the keywords with high DEMAND
(i.e., tons of searches according to the GoTo.com Suggestion
Tool) and low SUPPLY (not too many sites found at AltaVista
or Google)...
Eliminate any words that appear too competitive (i.e.,
SUPPLY is too high in Window #2 or bidding competition at
GoTo.com is too intense), especially if they are not
searched upon very often (i.e., DEMAND is low in Window #1).
And ESPECIALLY if there does not seem to be many POSSIBLE
PARTNERS for it!
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